Meredith Acquires Health Search Engine Healia
By Staci D. Kramer - Mon 18 Jun 2007 07:50 AM PST
Meredith Corp (NYSE: MDP). has acquired Healia, a consumer health search engine, as part of its strategy to expand reach in the women’s health market and to increase its online content. Healia’s patent-pending content-filtering technology will be integrated into Meredith’s various consumer sites over the next few months; the media company also plans to enhance Healia.com and to offer its technology through licensing and syndication.
Update: Healia Founder and CEO Dr. Tom Eng will continue to lead Healia.
Posted in: Media, Health Content, Magazines, Technologies/Formats, Search, VC+M&A, Mergers & Acquisitions
Tags: meredith corp, healia,
