An intriguing look by Michael Cieply at the new, new Hollywood and why—despite all the high-tech bells and whistles and the MBAs—it still looks a lot like the old one. It’s a complicated tale about an entertainment finance firm known as Media Rights Capital run by Mordecai Wiczyk and Asif Satchu with enough backing by AT&T, WPP Group and Goldman Sachs to invest, they say, some $400 million a year in movies, TV and broadband internet programming. The company also has ties to Endeavor (think Entourage with less clever dialogue)—that’s the complicated part—and a goal of doing deals with and for talent instead of studios. The lineup includes Babel and an upcoming Sacha Baron Cohen project.