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Marketing Services Provider Lookery Raises $900K Seed Round

By Amanda Natividad - Tue 12 Feb 2008 02:35 PM PST

Lookery, a marketing solutions provider for social networking sites, has raised a seed fund of $900,000 led by Charles River Ventures, Reed Hundt and Vikas Taneja of HT Ventures, according to its blog. The company helps social networks and advertisers by disseminating demographic information such as age, sex and location--while supposedly maintaining users’ anonymity--from social media sites to advertisers that seek certain audiences. Last July it launched Lookery for Facebook, a display advertising network enabling advertisers to target specific Facebook members through information garnered from the apps they use. It hopes to raise its first round funding in late April.

Posted in: Advertising, Marketing, Companies, Facebook, Social Media

Tags: vikas taneja, reed hundt, charles river ventures, lookery,

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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

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