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Kiwi Network TVNZ Partners With YouTube, Adds Own Branding To Channel

By Robert Andrews - Tue 26 Jun 2007 06:30 AM PST

New Zealand’s TVNZ is the latest television network to sign a partnership deal with YouTube. As with YouTube’s earlier BBC partnerships, TVNZ will add to a branded channel program excerpts that act as a shop window for the broadcaster’s content. This deal was not amongst a range of content partners YouTube referred to when it unveiled nine international sites in Paris last week, and is said to be its first in Australasia. The partnership is non-exclusive and, indeed, even on YouTube, is branded under TVNZ’s on-demand identity, which also makes a range of full shows available for streaming and download at tvnzondemand.co.nz. (Release).

Posted in: Companies, Google, YouTube, Countries, Australia & NZ, Entertainment, Media, TV, Social Media, Video Sharing

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From Christopher Levy Tue 26 Jun 2007 12:02 PM

TVNZ is a great example of how Content Owners and Licensees can roll-out a PPV offering based on DRM with all the bells and whistles. Their stuff is easy to use and provides several marketing hooks for customers including free views using preview tokens and a super easy pathway to sign up for pay media once the free tokens have expired.