Women’s lifestyle site iVillage Properties, a division of NBC Universal (NYSE: GE), is launching iVillage Total Health, a channel focused on all facets of female well-being.
The site plans to make ample use of its corporate ties: NBC will promote the site in a regular feature on the Today Show and on its 10 owned and operated stations’ news programs. The site is also touting its ties with parent GE via corporate sibling GE Healthcare. In addition to providing technology like a 3-D sonogram to Total Health’s Pregnancy Calendar, GE Healthcare is also promoting itself through what might otherwise be labeled advertorial. GE Healthcare President and CEO Joe Hogan has written an item asking readers to “re-imagine healthcare,” while touting the caring sensibilities of ... GE Healthcare.
It’s worth noting that this is the second major ramp up of its health care offerings; iVillage acquired Healthology and HealthCentersOnline, Inc. in 2005. Release.
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