Steve Haimowitz built a great company in Healthology, and was a good 10 years ahead of the curve when he started the business in 1997.  However, with no new content production, the prospects of the “orphan” library left behind aren’t as rosy as iVillage would have you believe.

The Healthology library was produced with older video technology and was created at a time when there was no competition - so the content offers valuable information, but does so in a agonizingly dull format.  With no new content to improve upon the library - or update medical information in the existing videos- Healthology’s core asset, its customer relationships, will erode quickly.

In the interests of full disclosure, I am the CEO of a competitor, FullTurn Media, which has built a content library of 650 health videos (in under 12 months) that, like Healthology, asks leading physicians from each specialty to “host” medical videos.  Unlike Healthology, however, our content is built to place that expertise in an engaging, relevant format, so that we create media products that sacrifice neither form nor substance. 

That may be why partners streaming our content did over 5 million video views last month, while the old standard, Healthology, is being shuttered.  You can see our content at http://www.illumistream.com.

I agree with you. The ‘Healthology.com’ is the great site, very helpful, and useful. You must continue your work!!! Good luck!!!