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Investment Firm Ru-Net Takes Majority Stake In Russian Advertiser IConText

By Joseph Weisenthal - Tue 01 Jul 2008 09:51 AM PST

Ru-Net, the Russian internet investment firm, has acquired a 51 percent stake in IConText, a Russian contextual ad firm, reports Vedomosti (via Quintura). The deal may be valued around $7 million. iConText lets companies place ads on the major search engines, like Yandex and Google (NSDQ: GOOG), and has estimated revenue of $4 million, according to Quintura.

Posted in: Advertising, Technologies/Formats, Search, VC+M&A, Venture Capital

Tags: icontext, ru-net, russia,


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