Interview: Ien Cheng, FT.com Publisher: A Pay Wall ‘Third Way’
By Robert Andrews - Mon 01 Oct 2007 05:17 AM PST
From our new site paidContent:UK: Following FT.com’s announcement it is partially dropping its £99 ($110) pay wall, site publisher and managing editor Ien Cheng told me the new approach will be financed by better targeted advertising and the continuation of the subscription model. The new proposition is free, ad-supported content for users who read up to 30 stories a month, not going as far as New York Times (NYSE: NYT)’ abandonment of TimesSelect and WSJ.com’s likely move to all-free. Full interview here.
Posted in: Companies, FT.com, Media, Newspapers
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