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Interactive Agency Special Ops Media Sold To European Firm LBI For Up To $45M

By Rafat Ali - Sun 06 Apr 2008 11:00 PM PST

New York City-based interactive marketing and design agency Special Ops Media (SOM) has been sold to European digital agency holding firm LBI. Over 2007 Special Ops realized gross billings of USD 22.3 million, net sales of USD 10.1 million and EBIT of USD 4.0 million. The agency today has 64 employees.  The total purchase price will be in the range of $20M-45M, depending on future performance, with a mixture of cash and shares.

SOM was founded in 2002 by Jason Klein and Christian Anthony, and has done campaigns for clients such as Coca-Cola, MTV, NBC Universal (NYSE: GE), AMC, The Sundance Channel, Lionsgate Entertainment, Paramount, Universal Music Group, and others. Over 2007 SOM has gross billings of of $22.3 million, net sales of $10.1 million and EBITDA of $4.0 million. The agency today has 64 employees.

LBi has offices in Amsterdam, Atlanta, Berlin, London, Mumbai, New York, Paris and Stockholm, and is traded on Euronext in Amsterdam and as a Mid Cap company on the OMX Nordic Exchange in Stockholm. It had 2007 sales of about Euro 160 million. DeSilva and Phillips were the bankers on Special ops’ side (Disclaimer: our sponsor)

Posted in: Advertising, Marketing, Countries, UK & Europe, VC+M&A, Mergers & Acquisitions

Tags: lbi international, special ops media,


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2 Responses:
  • From kat Tue 08 Apr 2008 12:46 PM

    Apparently this news hit the business wire before they told their employees.  Classy!

  • From SOSS Fri 25 Jul 2008 08:02 AM

    Special operations stealth squad(SOSS) is a highly experienced stealth team that can take on any challenge.
    SOSS are able to infiltrate high security facilities, find/rescue people, climb to any hights, retrieve high security files and goods and much more.
    We use high quality stealth equipment and tools, we cansurvive for several days in any conditions or enviroment, to feed our hunger we eat military rations, because we are a secret orginization we have no law entanglements and to keep that up on our missions we do not leave a trace of our presence and we don’t kill enemy personel.
    The cost of our experienced squad is based on the operation set upon us, which we ask for half upfront and the rest when the mission is complete, the average total price is about £150 to £250.
    If you wish to use our services then email us:
    SOSS ask you when emailing us you leave your name, address, main opjective, a detailed mission briefing and anything else you think we need to know.
    SOSS have had years of experience and have never been caught.

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