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Industry Moves: Elinor Hirschhorn Joins Simon & Schuster As First Chief Digital Officer

By Staci D. Kramer - Mon 04 Feb 2008 10:01 AM PST

Elinor Hirschhorn joins Simon & Schuster as EVP and the new position of chief digital office. Hirschhon, most recently EVP-corporate development and strategy at CSTV, will be responsible for all of S&S’s digital activities. Her first task: integrate digital into one business unit. That includes strategy and new business development, consumer-focused digital marketing, SimonSays.com, electronic publishing, and the digital infrastructure and distribution system currently being built. She will report to Carolyn Reidy, president and CEO. Hirschhorn’s resume includes COO of MusicNet and various exec roles at Viacom (NYSE: VIA), including GM of MTV.com. Release.

Posted in: Industry Moves, Media, Books

Tags: elinor hirschhorn, simon & schuster,

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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

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