-- Wall Street Journal: Another ESPN vet joins Dow Jones (NYSE: NWS) ... Andrew Sippel moves to WSJ as VP-marketing and business development, effective Feb. 25. He will report to fellow ESPN alum Michael Rooney. DJ’s chief revenue officer. Sippel was SVP-sports and product management at ESPN (NYSE: DIS). At WSJ, he will be push the WSJ brand, “support print and online ad sales, develop breakthrough programs for advertisers, establish expertise in the Journal’s core advertising categories” as well as creating events and promotions.

-- Time Inc.: Fortune-Money Group has announced Kirk McDonald as chief revenue officer for the business magazines, effective Mar. 3. He was previously SVP-sales, marketing and client service for DRIVEpm and Atlas Enterprise, both units of Microsoft’s advertising business. In his new role, he will be accountable for all print and digital advertising revenue and report to group president Vivek Shah.

--TargetSpot: The streaming media ad platform has hired radio and technology veteran Roger Schnur as SVP-sales. Schnur most recently was president of CDH Enterprises and served as co-founder and SVP of Premiere Radio Networks, which he helped launch from a start-up to an IPO to its 1998 sale to Jacor Communications.

-- US News and World Report: Ron Bernstein has been appointed to the new position of SVP and GM of online sales and marketing. He will report to president Bill Holiber and play a key role in monetizing digital assets and focus on other Mort Zuckerman media properties. Most recently, Bernstien headed up the integrated marketing solutions team and interactive sales team at Rodale.