Industry Moves: AOL Finally Has New CMO—AT&T Marketer John Burbank
By Staci D. Kramer - Wed 13 Jun 2007 06:17 AM PST
Later this morning expect an announcement from AOL that John Burbank, most recently VP of marketing for heavy spender AT&T, is joining the company as chief marketing officer, finally filling a major gap in the TW unit’s executive ranks. Burbank reportedly had a $165 million budget at AT&T and left before two of its biggest campaigns truly kicked off—the iPhone and the branding switch from Cingular to the “new AT&T.” Hopes to hire Burbank were first reported by Online Media Daily late last month.
Next question: how long will it take to see a difference in AOL’s marketing strategy?
Update: The official announcement is out.
Posted in: Companies, AT&T, Time Warner, AOL, Industry Moves
