Draper Fisher Jurvetson and Helion Ventures have invested an undisclosed sum in Indian online advertising network Komli.
But with Google such a dominant player, and there already other networks networks like Ozone Media and Tribal Fusion, is there a market for another advertising network? As per Amar Goel, Founder and CEO of Komli, around 40 percent of India’s online audience is outside the top 10 portals; Komli is competing for a share of distributed spends across various advertising networks. “The Indian online marketing space hasn’t evolved yet, but there is opportunity. Who’s doing affiliate marketing here? We don’t have as many advertisers as Google, but we’re a significant marketing partner for many,” he says.