As it continues reshaping its 14 magazine websites, Hearst is working with internet TV tech company Maven Networks on the ability to run about 1,000 pieces of video by the time the website relaunch is complete, up from a few hundred now, Mediaweek reported. The new video content, all produced or —in the case of user-generated video—edited by Hearst, will range from cooking instruction videos on GoodHousekeeping.com to readers’ videos of their boyfriends on CosmoGirl.com to a new, as-yet-unnamed celebrity news site Hearst is preparing to unveil. Hearst will syndicate its video to MSN, which currently carries mostly text content from Hearst, and is looking for additional syndication partnerships to generate revenue and grow traffic to its sites.
The move is similar to other companies that have been moving more aggressively into online video. Last month, Time Inc. opened Time Inc. Studios to create video content for its magazines and on the company’s TV and digital platforms. Release