Hearst is on a mini-acquisition tear: it is buying health and wellness info site RealAge, for what NYT estimates to be around $100 million. Founded in 1999, RealAge refers to a test that weighs 125 health-related factors to determine someone’s “real age.”...the site had 2.1 million unique visitors a month, and more than 8 million registered users have taken the Real Age test, it says. It has annual revenue around $20 million and profitable, according to Hearst. The users of the site are very similar to Hearst’s women’s magazines including Good Housekeeping, Cosmopolitan, Redbook and O, The Oprah Magazine. RealAge’s full line of products, including books, is here.

RealAge had at least 2-3 round of funding, according to SEC filings, though not sure of the amounts.

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