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Google Will Use Audible Magic Technology For Filtering: Report

By Staci D. Kramer - Fri 23 Feb 2007 12:44 PM PST

The Google-YouTube filter picture just got a little blurrier ... after months of insistence by YouTube that it was developing an in-house filtering/anti-piracy solution and continued comments to that effect by Google since it acquired the nascent video-sharing site, the San Jose Mercury News is reporting a hook up with Audible Magic. That’s the Los Gatos company that News Corp. signed with for MySpace digital fingerprinting of audio.
From Elise Ackerman’s article: “Neither YouTube nor Audible Magic would comment on the deal, which has not been publicly announced. The Mercury News spoke with two sources familiar with the deal who were not cleared to comment officially about it. ... In an interview with the Mercury News last week, Vance Ikezoye, chief executive of Audible Magic, said it takes ‘a few days at most’ for a site to begin filtering.”
-- Audible Magic is working on a video option that could be ready later this year. But the audio and video solutions can only be as good as the database used for matching, making it less 100 percent effective even if the technology is spot on.
Update: YouTube’s response to my query: “We don’t comment on details around proprietary or third-party technology.”

Posted in: Companies, Google, YouTube, News Corp., Fox Interactive, Legal, DRM, Social Media, Video Sharing, Technologies/Formats


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6 Responses:
  • From Andy Hunn Fri 23 Feb 2007 03:36 PM

    We live in a new age that allows through digital means the opportunity to “cut and paste” enabling anyone the chance to take someone else’s content and making it ones own. While security is necessary, someone will surely find a way to hack around it.  No system is foolproof so at the end of the day, the only “cure” is to let your conscience be your guide...oh and financial penalties if you are caught. smile

  • From Andy Hunn Fri 23 Feb 2007 03:43 PM

    We live in a new age that allows through digital means the opportunity to “cut and paste” enabling anyone the chance to take someone else’s content and making it ones own. While security is necessary, someone will surely find a way to hack around it.  No system is foolproof so at the end of the day, the only “cure” is to let your conscience be your guide...oh and financial penalties if you are caught.  smile

  • From Steve Davis Sun 25 Feb 2007 03:18 PM

    Having better filtering systems is a step in the right direction, but still does not address some of the fundamental problems with YouTube and other sites that fundamentally steal, or enable the stealing, of content of many working artists without considering their rights for either control or compensation of their photography, music or otherwise.  Many people forget that content is not free, and much of it is created not by large corporations but freelance working artists.  Where are they in this equation?

  • From Janwar Singh Mon 26 Feb 2007 09:25 AM

    Audible Magic’s technology is licensed from a 3rd party - they’re just a reseller. Fundamentally, their technology model will fail.

    Google, of course, is all things to everyone, but nothing to no one, but themselves.

  • From Leigh Thu 14 Jun 2007 12:52 PM

    Janwar - do you know who Audible Magic’s technology is licensed from? The 3rd party?

  • From Kahuki Wed 04 Jul 2007 08:36 AM

    I thougt it was akamai?

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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

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