paidContent.org - The Economics of Content

Current Story

Glam Media Uber Alles: Expanding Into Germany, Buying Munich’s Codex Media

By David Kaplan - Thu 17 Jul 2008 05:30 AM PST

Glam Media is opening a German site with help from its backer Burda Cross Media. Glam is also getting some extra assistance from its latest acquisition, Munich-based digital marketing firm Codex Media, the company announced. Terms were not disclosed. The move is part of a wider European expansion Glam has been pursuing lately, including last month’s acquisition of London-based online ad sales rep firm firm Monetise.

Codex founder Katja Dalhöfer will serve as director of sales for the new Glam Media GmbH. Ralf Hirt, VP of International for Glam Media and formerly a senior executive at DoubleClick, will serve as managing director of the new German unit. Codex is kind of similar to Monetise and is a fairly small company with only four employees. It’s not technically considered a women’s ad network, since its traffic isn’t assigned to it that way, but Glam felt that its reach in the German lifestyle and entertainment area was enough to be interesting. The expansion also comes a few months after Glam’s $84.6 million in funding back in February, which included $64.6 million in fourth round venture funding and $20 million in revenue-based debt financing. 

Posted in: Advertising, Countries, UK & Europe, Germany, VC+M&A, Mergers & Acquisitions

Tags: glam media, codex media, burda cross media,


EconWomen, Oct. 29, 2008 | Edison Ballroom | New York City Our panels are jam-packed with top women’s media executives. Register: http://econwomen.eventbrite.com

Related Research from Alacrastore.com
0 Responses:
  • There are currently no comments for this article.

    Why don't you make one?

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

FOBM Conference - Oct 28 | Edison Ballroom | NYC

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters