Today’s latest ad network launch comes courtesy of Fox International Channels’ .Fox Networks, which has formed Worthnet.Fox, a vertical ad net focused on financial news and investment advice online. At the centerpiece of the News Corp unit’s new network is The Wall Street Journal Digital Network, which includes the company’s Dow Jones web properties of WSJ, Barron’s and MarketWatch. The .Fox Networks was created a year ago to concentrate on markets outside the U.S. and in the case of the WorthNet, the initial focus will be on advertising in Latin America, an area the FIC unit has sought to build up last year through a series of acquisitions. The creation of the new finance ad net follows another recent ad sales alliance among Fox News Channel and Fox Business News with the WSJ Digital Network.

-- Bloomberg: WorthNet is expected to deliver 20 percent of the total revenue of .Fox Networks by the end of the year, said Hernan Lopez, the unit’s president. News Corp (NYSE: NWS). has assembled a 10-member sales team from .Fox Network’s 190 total staffers for Worthnet. In addition to the WSJ Digital Network, 25 outside sites including the finance sections of Web portals and sites owned by non-U.S. newspapers, are currently involved.

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