For the most part, magazine staffers are not personally worried about their own jobs, though many have noted the increasing occurrence of layoffs and downsizing over the past year, according to a reader survey taken by Folio. (The magazine trade pub took the pulse of 12,270 of randomly selected reader and got 885 usable responses, a 7 percent response rate.) Not surprisingly, given the near-universal emphasis on their online properties, 53 percent of the survey’s respondents said that most of the current hiring was happening on the digital side, not the print side, these days. Also, 88 percent said their company is emphasizing online in terms of growth. In particular, a number of the survey’s participants pointed to ad sales and online project work as the main focus of their companies’ hiring moves this year.

Some of Folio’s other commenters warned against using Craig’s List or social nets like Facebook to connect with anyone seeking a position above entry level. Dick Ryan, president and CEO of ZweigWhite: “Resumes from Craig’s List make my skin crawl. Some have worked out but many have been unmitigated disasters.” Many others also tend to steer clear of general help wanted sites like Monster, opting instead for media-specific listings offered by Mediabistro.

Still, many companies do expect to pullback on hiring this year, due to the worsening economy. Furthermore, the recent wave of cuts across the magazine industry industry also point to chill on new hiring; some examples: Reed Elsevier (NYSE: RUK) (about 1,000 over the next few years), McGraw-Hill (NYSE: MHP) (which laid off 600 staffers in Q407, including a dozen at BusinessWeek), and Time Inc., which is planning to eliminate 100 jobs in Q1.