Five Weeks, Five Purchases: SheKnows Buys Cooking Site ChefMom
By David Kaplan - Wed 28 May 2008 09:01 AM PST
Even SheKnows’ PR reps know this is getting a little ridiculous, promising that recipe sharing site ChefMom is the last in a string of five acquisitions which were completed over the last month and a half. Of course, that doesn’t necessarily mean the other sites that belong to AtomicOnline are done with their buying binge. Anyway, the purchase of ChefMom, terms of which were not disclosed, follows last week’s buyouts of PregnancyFashion.com and CelebrityPregnancy.com. The week before that, SheKnows acquiredPregnancyAndBaby. And the ball began rolling in late April, when AtomicOnline added theFashionSpot, an online fashion news, info and community site, to the company’s mix.
Posted in: Media, VC+M&A, Mergers & Acquisitions
