Tomorrow the FCC will release tentative rules for the auction of 700 MHz spectrum later this year. The spectrum—which will be available in 2009 as TV broadcasters move completely to digital—it touted as the last opportunity for new players to enter the wireless market, reports The Hollywood Reporter. “The 700 Mhz is the largest block of the most desirable spectrum to be made available in this generation. The future of broadband service in this country will be determined by the outcome of this auction,” said Andrew Jay Schwartzman, president of Media Access Project. That’s a big statement, based not just on the size but because the airwaves can travel long distances and penetrate thick walls. Consumer groups are pushing for part of the spectrum to be declared “open access” so that other companies can buy access on established networks, and Frontline wants some of the spectrum set aside for companies that provide access to emergency groups. The FCC hasn’t ruled this out… It’s an indication that for all the talk about new entrants into the wireless broadband market in the US, if the FCC wants some of the spectrum to go to companies other than the incumbents its going to have to impose special rules.