Nascar information site Jayski.com, named for its founder, Nascar fan Jay Adamczyk, has been bought by ESPN. Terms of the deal were not revealed.
Adamczyk, who started Jayski in 1996, will continue to operate the site, which says it attracts Nascar crew chiefs, drivers and owners among its regular visitors. Jayski’s relationship with ESPN extends back to 2004, when ESPN began hosting the website.  Adamczyk and partner Mark Garrow will serve as contributors for Nascar coverage across all ESPN media – including on-air, online and radio and podcasting.
Jayski features more than 1,500 pages of content on the Nascar Nextel Cup, the Busch Series and Truck Series. ESPN promises to maintain Jayski’s independence as a site within ESPN.com and as a complement to the site’s revamped Nascar editorial section. Release
The Jayski purchase represents another “acq-hire” for ESPN: Last month, ESPN picked up Talented Mr. Roto and signed its founder Matthew Berry; the next day, it acquired TrueHoop.com, a leading sports blog covering the NBA, and signed blogger Henry Abbott as an NBA expert. The moves are designed to counter rival SI.com’s acquisition of FanNation in January.