After the opening session at our EconSM conference On April 26th in LA, we’ll turn to the dual questions of how social media is changing marketing—and how marketing is changing social media. Never has there been a medium in which marketing and advertising could be so closely measured (or manipulated). Some advertisers are entering the world of social media on tiptoes, hoping to retain control in an era of no control. Others are intent on jumping into the deep end to see what happens. Many are looking for the right mix in between the two extremes. Whatever happens, one thing is for sure: You’ll never sell anything the same way again. Would you visit a tax preparer inside Second Life? At least one company hopes so.
The panelists are Simon Assaad, a founder and CEO of Heavy; John Battelle, chairman of the ad network Federated Media; Shawn Gold, SVP of MySpace; Rishad Tobaccowala, CEO of Denuo; and Tina Sharkey, Chairman and CEO of BabyCenter. I’m the moderator. We have a good mix of buyers and sellers, folks with old and new media backgrounds. We’re looking forward to it.
Space is filling fast so please register soon. We look forward to seeing you there.
Generous sponsors of the conference: Platinum: Yahoo; DeSilva & Phillips; Cisco; The Jordan, Edmiston Group. Gold: KickApps; Scripps Networks Interactive; LA TV Festival; Silver: Neighborhood America; Topix.net; Userplane; TheDailyReel; Paltalk
Please send feedback, sponsorship queries and other conference e-mail to: econsm AT contentnext.com