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EconAds Video: Platform-A’s Lynda Clarizio On Integration, Bebo, Ad Nets & Pork Bellies

By Amanda Natividad - Sat 14 Jun 2008 07:50 PM PST

Earlier this month at our EconAds seminar in NYC, our co-editor Staci D. Kramer interviewed Lynda Clarizio, president of Platform-A and EVP of AOL about the $1.5 billion in acquisitions now being integrated into one massive advertising operations—and how it will work with AOL’s other recent acquisitions, say, Bebo. Other topics discussed included the departure of Tacoda’s top execs, the controversy with remnant ad sales networks—Clarizio prefers “unsold” to “remnant” and the effect of vertical ad nets on Platform-A (NYSE: TWX). Our coverage of the interview is here and video is below (RSS readers will have to click through).

Thanks to our EconAdsSponsors: Platinum: IAC. Gold: Wall Street Journal Digital Network, meebo and Rubicon. Silver: Imaginova, Tremor Media and BMO Capital Markets.

Posted in: Advertising, Companies, Time Warner, AOL, Conferences

Tags: lynda clarizio, staci kramer, econads, platform-a,


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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

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Staci D. Kramer
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David Kaplan
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