paidContent.org - The Economics of Content

Current Story

Earnings: Playboy Q4 Revs Flat; Swings To Loss On Charges; Online Ads Up

By Joseph Weisenthal - Wed 13 Feb 2008 06:02 AM PST

Playboy Enterprises (NYSE: PLA) announced Q4 revenue of $85.9 million, down slightly from $86.2 million in the equivalent quarter. The company booked a $1.1 million ($.03 per share) net loss, compared to income of $3.7 million ($.11 per share). This quarter included one-time charges associated with an asset sale. Some highlights:

-- Entertainment: Division revenue was down slightly to $50.7 million from $52.1 million, as a decline in domestic TV revenue was not offset by online/mobile revenue, which remained roughly flat at $17.7 million. However, within the digital revenues, the company reported increased advertising and e-commerce revenue, but lower subscription revenues.

-- Publishing: Again, revenue was down slightly, to $24.7 million from $25.2 million. A decline in print ad sales was offset by higher digital advertising revenues. In fact, total advertising was up 4 percent in the quarter.

Release | Webcast (11:00 AM ET)

Conference call: Playboy’s digital efforts continue to transition from one focused on e-commerce to content. As such, the company plans to outsource its e-commerce business to a third party, which, it predicts, will result in lowered revenue, but higher margins in 2008. In the meantime, the company is planning a redesign of its site as well as fresh investments int digital content, though it’s not going far into detail at this point.

Posted in: Media, Magazines, TV, Money, Earnings

Tags: playboy,

Check our our new Social Media Deals Report, which examines the categories, number and size of VC and M&A deals into social media

Related Research from Alacrastore.com

0 Responses:
  • There are currently no comments for this article.

    Why don't you make one?

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

EconCeleb Conference - The Economics of Celebrity. July 23 at the Roosevelt Hotel in Hollywood

Featured Report - 2008 Social Media Deals Report

front page of report

The economics of social media continue to heat up, with ever more buzz created in new and growing market categories. This report examines the categories, number and size of investment and acquisitions into social media and the resulting value created from 2007 through 2008. Order your report today to analyze deals made by Yahoo, Disney, Google, AOL, CBS, Hearst, Microsoft and many more.

Learn more or purchase now.

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters