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Earnings: Baidu Q4 Revs More Than Double; Net Income up 79 Percent

By Joseph Weisenthal - Wed 13 Feb 2008 02:52 PM PST

Chinese search engine Baidu (NSDQ: BIDU) reported Q4 revenues of $78.3 million, up over 100 percent from last year’s $37.7 million. Net income also soared, increasing 79 percent to $30.1 million ($.87 per share). The company said it had 155,000 online marketing customers at the end of the quarter, up 43.5 percent from the previous year, and that traffic acquisitions costs (TAC) ticked up to 12.7 percent of revenue, or $9.9 million, from 8.7 percent in the previous year’s quarter. In the coming quarter, the company is forecasting revenue of $73.1 - $75.1 million, representing 99 percent growth at the high end. Baidu shares gained over 6 percent in anticipation of the report and are trading up over 11 percent after hours.

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Posted in: Countries, Asia, China, Money, Earnings, Technologies/Formats, Search

Tags: baidu,

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From Seo Report Tue 19 Feb 2008 05:58 AM

We specialise in ranking web sites on the major search engines and its starting to look like it could well be worth putting in a little effort and getting sites listed on the Chinese search engine, Baidu, with more than 1.3 billion potential web surfers, this could be a potential goldmine waiting to be discovered.

From SEO Consultant - Adrian Kelly Fri 13 Jun 2008 02:21 AM

As China has to become more democratic (remember the USSR?) and because their people are starting to experience greater wealth, you can expect those earnings to go exponential in the next couple of years.