EA Launches Casual Gaming Site Pogo in Germany; Expands In UK
By Staci D. Kramer - Thu 19 Apr 2007 08:54 PM PST
Electronic Arts is expanding its casual gaming service Pogo in Europe, adding services in the UK and launching a German-language site. The company said a French-language site will be launched in coming months.
EA is pursuing the estimated 30-45 percent (Media Metrix, 12/06) of the online population in the UK and Germany that plays casual games. After a soft launch, the local UK site already is drawing 3.2 million monthly uniques; they average 11 minutes a day. The U.S. has 11 million monthly uniques who play an average 53 minutes a day. The majority of users in both cases are women over 35. Release.
Posted in: Countries, UK & Europe, France, Germany, Entertainment, Gaming
