Atlanta-based Intent MediaWorks, a distributor of music and video over P2P networks, is merging with Beyond Media, the developer of a content streaming solution. The new company, Beyond Intent, is calling itself an “ad-supported P2P distribution platform” that will allow content owners and advertisers to track user behavior in real time across multiple channels. Combined, the new company claims to have facilitated 140 million content downloads in the past six months. Intent MediaWorks has raised $13 million in venture funding, having last raised $10 million in April in a second round led by Bertlesmann Digital Media Investments. Partners have included independent labels Koch Entertainment and Nettwerk Music. The new company will be helmed by John Kupice, CEO of Beyond Media. Financial terms were not disclosed. Release.

Disclaimer: Greycroft Partners, one of the investors in Intent, is an investor in our company.

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