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CourtTV Unveils New Brand: Will Be Known As ‘truTV’; Relaunch Will Be Done By End Of ‘07

By Staci D. Kramer - Wed 11 Jul 2007 01:42 PM PST

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Tru is a haute cuisine restaurant in Chicago. Make it lower case and add TV and you have Time Warner’s rebranding of one of the most recognizable cable brands around. Effective Jan. 1, 2008, CourtTV will be known as truTV—chosen, the company says, to reflect “the network’s popular line-up of series that offer first-person access to exciting, real-life stories.” (It also starts with a T, as do its Turner Broadcasting network siblings TNT, TBS and TCM.) The decision to rebrand was announced last March, a few months after TW acquired full ownership.

The trial coverage pioneered by CourtTV will live on in a six-hour daytime block continued on broadband when the programming switches to full truTV mode.

Update: Just heard back from Turner on one detail: the network will change urls at the same time but not sure what that new address will be.

AdAge: Steve Koonin, president of Turner Entertainment, says the idea came from spelling court backwards. 

Posted in: Companies, Time Warner, Turner, Media, TV, Cable & Telecom



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8 Responses:
  • From claredenise Sat 21 Jul 2007 08:57 PM

    I sure with the times could be available so the east coast,,, washington dc .. could get the spector trial in stead of four hours of cops and crime shows.
    I sure miss Catherine Crier too.
    Will trutv be availabe on comcast cable:???

  • From Debb O Mon 19 Nov 2007 11:01 PM

    I miss Catherine Crier, Nacy Grace and will miss Star Jones too.  Since they all have legal experience, will any or all of them host the day time court coverage? I still miss Soledad O’Brian.Please keep the ladies around.  And don’t let me forget Lisa Bloom- she’s wonderful too!

  • From judy Fri 28 Dec 2007 02:09 PM

    do you plan to post a new line-up? will court tv stay the same? (i hope so)

  • From pammie Thu 17 Jan 2008 07:01 PM

    i had court tv until you changed to trutv,so i lost the service. then i had to order more cable to get trutv, and i pay more for monthly service to have trutv .im very up set because you hardly ever have forensic files on any more and also the invesgators and north mission road. i want to keep this channel but these are my favorite shows. i beg you to please play these shows more often.  thank you.  and god bless you all and your new program.

  • From Margaret Sun 16 Mar 2008 12:10 PM

    I wish to obtain a copy of the program on Legal Briefs featuring Les Kotzer.

    Pleas let me know how I can obtain a copy of this show.

    I look forward to hearing from you at your earliest convenience.

    Many thanks,
    Margaret

  • From Margaret Sun 16 Mar 2008 12:11 PM

    I wish to obtain a copy of the program on Legal Briefs featuring Les Kotzer.

    Please let me know how I can obtain a copy of this show.

    I look forward to hearing from you at your earliest convenience.

    Many thanks,
    Margaret

  • From Pat Taylor Fri 16 May 2008 07:40 AM

    Does this mean that you have fired Lisa Bloom and Politan, Jami Floyd,
    Banford and Ford ?????
    BIG MISTAKE !!!

  • From adelaide duncan Thu 19 Jun 2008 09:38 AM

    I am sorry to see catherine grier leave tv, she was very good. Also star jones with all her legal knowledge.  I hope that eventually these ladies and a lot others will be returning to trutv.

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