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Cooking.com Gets $7 Million Venture Loan To Build Community, Expand

By Joseph Weisenthal - Wed 02 Jan 2008 09:54 AM PST

Cooking.com, a food-focused e-commerce and content site, has taken $7 million in venture debt from ORIX Venture Finance. The Santa Monica-based company is primarily centered around selling cookware, but it plans to use the funding to build out a user community. Content-wise, the site already has articles and a collection of recipes, including some submitted by users. Judging by the prominence of content on the site now, it looks likely that the community stuff will mainly serve as a hook to boost the core business. Release.

Posted in: Social Media, Community, Technologies/Formats, E-commerce, VC+M&A

Tags: orix venture finance, cooking.com,

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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

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