paidContent.org - The Economics of Content

Current Story

ComScore Vs Radiohead: Are Download Stats ‘A Creep, A Weirdo’?

By Robert Andrews - Fri 09 Nov 2007 10:46 AM PST

From our sister site paidContent:UK: comScore (NSDQ: SCOR) has been forced to defend its important metrics on Radiohead’s new pay-what-you-like album download. Ethan Kaplan, senior technology director of Warner Bros Records, (WBR isn’t the band’s label) quickly savaged comScore’s methodology, which included only a “few hundred” in the study. Yesterday, Radiohead issued their own statement calling the figures “purely speculative”: “As the album could only be downloaded from the band’s website, it is impossible for outside organizations to have accurate figures on sales. The figures quoted by the company comScore Inc are wholly inaccurate and in no way reflect definitive market intelligence or, indeed, the true success of the project.” More detail and analysis at paidContent:UK.

Posted in: Entertainment, Music, Information, Metrics

Tags: radiohead, comscore,


EconMusic is a conference focusing on the key strategic issues surrounding the emerging economics of digital music.

Related Research from Alacrastore.com
1 Response:
Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

Online Ad Deals Report

Social Media Report

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters