Correction on Coca-Cola & Facebook: Relationship Not On Hold; Not In Beacon To Begin With
By Rafat Ali - Mon 03 Dec 2007 02:23 PM PST
So a correction on a post this weekend about Coca-Cola’s participation in Facebook’s controversial Beacon ad program, and from the NYT’s understanding of what Coke said, and then our interpretation of what they wrote. A Coca-Cola spokesperson said the underlying premise was wrong and clarified some details:
-- Coca-Cola hasn’t put its Facebook participation on hold. In fact, the company is and remains a “landmark partner” taking part in two different ad/marketing programs.
-- The company wasn’t part of Beacon to begin with, and for now is only considering it; taking part in that was what the NYT meant was on hold.
Posted in: Advertising, Companies, Facebook
