CBS Interactive’s Swingtown Strategy
By Rafat Ali - Thu 19 Jul 2007 07:29 PM PST
That’s the name CBS has given to its digital strategy: no exclusive, tying up and syndicating with everyone who shows up (well, within certain parameters). CBS Interactive head Quincy Smith and his CMO Patrick Keane gave a rapid-fire presentation today at the company’s TCA/press tour at Beverly Hilton this morning. Nothing extraordinary that our regular readers don’t know, except that CBS.com is being redesigned, and Keane gave a quick sneakpeak at the homepage (my Flickr pic is here). If you are interested in the presentation, Multichannel did more work than I did, here.
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