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Cars.com Buys PickupTrucks.com

By Joseph Weisenthal - Tue 06 May 2008 09:31 AM PST

Cars.com is more than just cars: The division of Classified Ventures has announced the acquisition of PickupTrucks.com, a review and community site for pickup trucks. (CV is owned by Belo (NYSE: BLC), Gannett (NYSE: GCI), Washington Post (NYSE: WPO), McClatchy (NYSE: MNI) and Tribune.) It’s very straightforward: the acquisition gives Cars.com a stronger presence in the trucks market, thus offering truck advertisers a more focused advertising opportunity. The site was started in 1995 by editor Mike Levine, who will stay on. Autoblog points out an interesting tidbit on the acquisition: the site had been called PickupTruck.com (singular) before being bought—presumably the pluralization was made to keep names consistent within the family. Deal terms were not announced. Release.

Posted in: VC+M&A, Mergers & Acquisitions

Tags: cars.com, pickuptrucks.com

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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

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