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Business 2.0 Saved For Another Issue; Uncertain Future; Red Herring Goes Digital

By Rafat Ali - Wed 01 Aug 2007 01:09 PM PST

Business 2.0 has been saved for another issue, reports Valleywag and AdAge. So instead of September being the last issue, October one is being planned right now. but no word on anything beyond that, as parent company Time Inc continues to hunt of other options (read buyers). I am not sure the Facebook group had anything to do with this...what it might be, as Vwag points out, is that the company wants it to be a living entity while they look through the interested buyers. Time In spokesperson to AdAge: “While we haven’t come to any final decisions, we’re committed to finding a way to provide its readers with the innovative business coverage they’ve come to expect.”

Updated: Ann Moore, the company’s chairman and CEO, told our reporter David Kaplan today: “We haven’t decided yet what’s going to happen, though everybody keeps asking and there are a lot of rumors out there. We’re still working it out. The tech ad sector has been struggling lately. In any case, the magazine does great work and in some form or another, the work they do will find a place in its current form or at our other business magazines. But no decisions have been made about Business 2.0 one way or the other.”

Meanwhile, another Silicon Valley magazine Red Herring, which has been non-existent from the newsstands for a while, has moved to a digital edition. Here’s what the release hypes up: “The electronic edition is part of Red Herring’s strategy to expand reporting coverage and analysis to a broader circulation base. The company hopes to attract up to 500,000 digital subscribers globally over the next two years, and it already has readers from all over the world.” How long before they officially announce killing the magazine?

Posted in: Companies, Time Warner, Time Inc., Media, Magazines



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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
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Staci D. Kramer
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David Kaplan
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