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Broadband Content Bits: ESPN; mtvU/Cisco; CosmoGirl

By David Kaplan - Sun 09 Sep 2007 06:00 PM PST

-- ESPN Premiere Original Webisodes, Mobisodes: ESPN.com has begun airing a new web series, Countdown Daily, which is updated Mondays through Fridays with 12- to 15 minute breakdowns of notable NFL games. The webisodes are tied to the network’s Sunday NFL Countdown and NFL Live shows. It is also starting an hour-long series called Fantasy Football Now that will also run on ESPN Mobile TV on Verizon’s V CAST. The mobile series will be shown live every Sunday before gametime. Viewers will also be able to send in email and text messages to the show’s analysts.

-- Cisco And mtvU Make Use Of Apps Developed By Students: After a year, mtvU and Cisco are set to launch a series of web applications stemming from their joint Digital Incubator funding project. The Digital Incubator program awards college students up to $250,000 in grants for the development of online applications. Some of the new interactive projects that have been activated include: RapHappy.com, an NYU project aimed at aspiring rappers, the online and mobile-phone-based hip-hop community site lets members record, collaborate, search and listen to freestyle or written raps, without any need for software or file uploading; Launchosiris.com, an MP3 visualizer using song lyrics to generate music videos with images taken from Flickr and a user’s own hard disk; Selectricity.org, an online ranking community from MIT; and HowDoISayThis.com, an advice wiki from UCLA.

-- CosmoGirl To Run Soap Opera Webisodes: Hearst’s CosmoGirl and Raw Digital will launch an online soap opera series set in a suburban high school. The magazine’s website will air 3- to 4 minute webisodes three times a week for the next five weeks. The show is set in a small town in Michigan, and is being positioned as “the antithesis of Fox’s The OC,” as it deals with seniors facing graduation.

Posted in: Broadband, Companies, Disney, ESPN, Hearst, Viacom, MTVN, Entertainment, Sports, Media, Magazines, Mobile, Social Media


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