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Broadband Content Bits: FoxTV/Roo; iTunes/CW; CBS; Gemstar-TV Guide; Atlas Media

By David Kaplan - Thu 11 Oct 2007 11:52 AM PST

Roo Teams With Fox TV, Agence France-Presse and Chat the Planet: The online video aggregator ROO Group (OTCBB: RGRP) has signed a list of new content partnerships with Fox Television Stations, Agence France-Presse and Chat the Planet, a provider of web video featuring global issues. The company has been trying to build a collection of news content available for syndication on the web. Specifically, with FTS, ROO users will have access to daily local and regional news from 24 Fox owned-and-operated affiliates, including New York, Los Angeles, Chicago and DC. For AFP, ROO will start an International channel that includes both English and German news video.  Separately, ROO will also run a series from youth-aimed social net Chat the Planet called “Hometown Baghdad,” which focuses on three young Iraqis struggling to survive the war. Release

CW Promotes Shows With Free iTunes Downloads: The CW hopes to draw more viewers to its fall TV lineup by offering free downloads of its shows on iTunes. Some of the new shows getting the full episode treatment on iTunes include Life is Wild and Aliens in America. Season premieres of returning programs also available for the free iTunes downloads include Everybody Hates Chris, Supernatural and Girlfriends. All those shows will be free for a week after they’ve aired, then the price goes to the usual $1.99 each.

CBS (NYSE: CBS) Interactive Debuts Original Horror Series: A spoof of mock-training films created by CBS Interactive, How to Survive a Horror Movie: All the Skills to Dodge the Kills is streaming 6 new episodes per week for three weeks for free on www.DodgeTheKills.com, as well as on CBS.com and syndicated through the CBS Audience Network.

Gemstar-TV Guide Debuts Online Video Index: Now that all the major TV networks are offering their fall primetime lineups online, Gemstar-TV Guide’s is bringing its online video guide out of beta. The online video guide, which also comes with a newsletter, covers independent and professionally made video content from roughly 55 broadcast, cable network and other major entertainment-focused sites. Release

Atlas Media Forms Interactive Programming Division: Independent reality TV producer Atlas Media has created Atlas Digital & Emerging Media to create original content for mobile and online platforms. Next week, the company will introduce a dedicated channel on YouTube called Stounder, which will run its series, Things You Have to See to Believe and advice show Dr. Strange Sex. Atlas is also bringing Route 666: America’s Scariest Home Haunts to FEARnet. The company also has content deals with Comcast (NSDQ: CMCSA), for its VOD and broadband channel, as well as Sony (NYSE: SNE) and Lionsgate. Lastly, Atlas Media also is working on a project for Discovery Mobile and a web series for Fuse, TV Week reported.

Posted in: Advertising, Broadband, Entertainment, Media, TV, Cable & Telecom, VOD, Social Media, Video Sharing


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