Discovery Streaming: Starting Friday, Discovery is moving ahead with a mixed approach to broadband streaming will stream some ad-supported, full-length episodes of series and specials as sneak peeks and next day; the initial list including Discovery Channel’s Dirty Jobs, TLC’s LA Ink and Animal Planet’s Meerkat Manor. The series will be on Discovery on Demand for up to four weeks following their cable premiere. Unlike some broadcast and cable outlets creating their own video players, Discovery will use a player from Move Networks. Release.

ESPN360.com-FIFA U-17 World Cup: ESPN will show the entire FIFA U-17 World Cup—all 52 matches live—by combining coverage between cable net ESPNU and broadband net ESPN360.com, which will stream 29 round robin matches. The two nets aired the entire 2007 FIFA U-20 World Cup earlier this summer.

CNN I-Report: Thursday marked the first anniversary of CNN citizen j effort. I-Report, perhaps best known for a widely played eyewitness mobile video taken during the Virginia Tech tragedy, has received more than 45,000 submissions since launch. Another unfortunate example: Wednesday, almost as soon as the bridge collapsed in Minnesota, CNN (and others) started to get submissions. By Thursday a.m., 96 out of 300-plus submissions had been approved for use. The quality varies considerably given variables such as equipment, skill, conditions. One picture by a 19-year-old using his high-school press credentials looked like a Pulitzer candidate. Years ago, including space for user comments became a routine part of major story coverage. Now, observer/participant multimedia contributions are expected, with media outlets immediately soliciting involvement. Yes, YouTube and Flickr are options but a lot of people want their efforts to be part of the media coverage, not apart from it. One drawback: it may be possible to link to specific pictures or to share but, if so, it’s not obvious.