Fox Entertainment Group has tapped online TV distributor Brightcove to provide its networks and studio with ad-supported internet video channels. The pact will also give Fox the ability to target its broadband video directly to specific demos. Fox will able to use Brightcove’s social net functions, including the ability to solicit fan-submitted videos and add them to its individual network and studio websites. FX Networks, SPEED and the Fox Broadcasting Company are the first. Each network will manage its own monetization strategy through the Brightcove service. Financial terms of the deal were not disclosed. Release

Variety: Fox is the first major network to strike such an across-the-board distribution deal with Brightcove, which has relationships with individual networks such as CBS, MTV, Showtime and Buena Vista TV among others. Adam Berry, VP of marketing and advertising at Brightcove: “When you look at the Big Four broadcast networks, none of them have singularly adopted an internet TV platform – Fox is the first.”

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