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Blog Payola Firm PayPerPost Gets $7 Million

By Rafat Ali - Mon 11 Jun 2007 09:25 PM PST

The controversial blog payola firm PayPerPost is getting traction, if not from users, then from the VCs who are still suckers for the sell: t has received $7 million more in funding from Draper Fisher Jurvetson, which also led the company’s first $3 million round last year. Additional investors include existing backers Inflexion Partners and Village Ventures as well as new investor DFJ Gotham.
Forbes.com: The company stands to lose about $1.8 million this year on revenue of $5 million, roughly $3.6 million in operating costs and $3.2 million in payments to bloggers who post.

Posted in: Advertising, Social Media, Nanopublishing, VC+M&A


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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

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