This is way past the amusuing phase - every clown in the media business wants to be create a device.  The do not seem to learn.  And just too arrogant to accept the fact - it is not about another device.

The Set-Top-Box manufactures barely make any money - and looking to them for a partnership to share costs - that is just insane - just wont happen.

A few thousand dollars and you can create a reference implementation of a device (and make another CES announcement) - the real question is is thier business case - and more importantly what do the studios have to say about this effort. 

Synching it to MovieLink - that goes as far as my AM/FM box radio from 1960s - shall we say a real vintage!.

Netflix device has been in gestation for close to 3 years now - by the time it makes it, we may have unearthed the next Pelycosaur! 

Blockbuster should stick to selling microwave popcorn and goobers in thier media center - might actually work better for them.

This will not work - I’m not buying any set-top box from Netflix or Blockbuster.  Comcast already owns my television hardware profile.