paidContent.org - The Economics of Content

Current Story

BBC Digital Chief Highfield Quits To Lead ITV-BBC Worldwide-Channel 4 JV Kangaroo

By Robert Andrews - Mon 14 Apr 2008 02:27 AM PST

BBC future media and technology director Ashley Highfield is quitting to become CEO of Project Kangaroo - an upcoming online TV JV between ITV (LSE: ITV), Channel 4 and the BBC’s profit-making BBC Worldwide wing - marking a return to the commercial sector after eight years. He will replace interim CEO Lesley MacKenzie.

A former Flextech and NBC boss, Highfield’s pet BBC projects have included the £131 million ($262 million) programme to digitize production and multiplatform output - notably the controversial but successful iPlayer brand. A commercial alternative led by the BBC’s revenue-making wing, Kangaroo will offer programming outside iPlayer’s one-week public service window and will, therefore, use both pay-for and ad-supported models.

Highfield has previously grumbled about the slow regulatory approval required for new BBC services. His departure will open a vacuum atop the BBC’s new media activities, but future media and technology controller Erik Huggers, whom Highfield appointed future media and technology controller 11 months ago from Microsoft (NSDQ: MSFT), is well placed to take over.

More details at our sister site paidContent:UK...

Posted in: Companies, BBCi, Countries, UK & Europe

Tags: project kangaroo, ashley highfield

Related Research from Alacrastore.com

0 Responses:
  • There are currently no comments for this article.

    Why don't you make one?

Post Your Comment

Mobile Options

» Mobile/BB App
» Mobile/Wap Site

Send a News Tip

About

paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

EconAds Conference - The Economics of Ad Deals. Tuesday, June 3rd, 2008. The New World Stages, NYC

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters