Even icons need marketing. Greg Joswiak, the Apple (NSDQ: AAPL) marketing whiz working with the iPod and the iPhone, talked with Fortune’s Jon Fortt recently about the upcoming developer’s kit for iPhone, international sales opportunities and more. Some forward-looking excerpts after the jump:

iPhone developers: Joswiak’s spin: “I think the software development kit (SDK) that’s going to be available for the iPhone is very interesting, because we think that with the revolutionary multi-touch interface and the phenomenal product that the iPhone is, and certainly having OS X underneath it, that it’s going to be an unbelievable platform for developers. Of course what we want to make sure we’ve done is keep the phone safe and reliable, and that’s why it’s taken us a little while to get this SDK out.” One misstep here: the suggestion that those who are already developing for the iPhone are somewhat less than legit when Joswiak adds, “especially now that we’ll have a real SDK, which means legitimate developers are going to come into the space.” Later though, he continues, “With the SDK, I think it’s going to bring more legitimate developers into it, as well as having the grassroots, small developers, which I think is awesome.”

iPod touch: “There were people who asked us if we were fearful that the iPhone was going to cannibalize the iPod touch, and some said are we fearful the iPod touch was going to cannibalize the iPhone. And our response, which I think has turned out to be pretty accurate, was hey — one’s an iPod and one’s a phone. If you’re in the market for a phone, we think we’ve got the best phone in the world with the iPhone. If you want an iPod, we have a whole choice of iPods including the iPod touch. And they really are different, in that you’re either in the market for an iPod or a phone. And the sales for both responded well. Our sales went up pretty dramatically at the time when we decreased the price on the iPhone, and certainly we saw the iPod touch get off to a pretty dramatic start.”

International market share: Market share in France and Germany is about 28 percent each, up from single digits two years ago. “I think that’s a huge opportunity for us internationally. Again, it depends on the country. I’ve mentioned the big ones where we’re either at or near 60 percent, Australia, Canada, U.K., Japan. But there are other markets where we’re in our 20s, at or near 20 or 30. That’s a significant opportunity because not only can we grow share, but we don’t have, in any of these markets, an incumbent to beat. We’re actually competing against “Other” – the off-brands that somebody’s trying to sell only on price, and not establishing any value in the market, which gives us a better opportunity because we’re the ones that are actually building value in the market.”