-- Carat’s Digital Unit Takes The Lead As It Merges With Main Media Division: Aegis Group’s Carat USA will integrate its traditional media buying and interactive units, Carat Fusion and Aegis’s Isobar, into one single entity with the digital management team at the head. Claiming that the move reinvents the typical agency model, Aegis digital media execs Sarah Fay and Scott Sorokin will serve as CEO and president, respectively. Ray Warren, president of Carat USA and president of Carat Media Group Americas, is out.

-- EA and Massive Team On In-Game Ads: Video game developer Electronic Arts has signed a deal with Microsoft-owned video game ad network Massive to sell in-game ads across certain EA franchises on the Xbox 360 platform. The initial EA title to incorporate the in-game ads via Massive is racing game Need for Speed: Carbon. Financial terms were not disclosed.

-- Internet Recruitment Ads Down Slightly: Total online job ads were 4.2 million in June, a slight drop of 94,000 or 2 percent, from May, according to The Conference Board Help-Wanted OnLine Data Series. There were 2.8 advertised vacancies online for every 100 persons in the labor force in June. Meanwhile, the number of help-wanted ads in print newspapers fell in June to a 49-year low, with volume falling to 26 in June, the lowest reading since July 1958. It was 32 a year earlier.

-- Surveys Show Ad Possibilities For Online Video: About 57 percent of U.S. web users have viewed an online video, and 19 percent watch clips on a typical day, according to a survey released by the Pew Internet and American Life Project. Those findings helps explain the results of an eMarketer survey that shows spending by U.S. companies on web video ads could nearly double to $775 million this year from $410 million in 2006.