paidContent.org - The Economics of Content

Current Story

ABC, Affiliates Reach ‘Landmark Agreement’ To Lift Repurposing Limits, Give Local Content, Ads

By Staci D. Kramer - Mon 25 Feb 2008 09:50 AM PST

ABC is reporting a deal with its affiliates today that gives the network much more leeway for repurposing content across platforms and alleviates affiliate concerns about the network providing VOD to multichannel competitors. It centers on ABC’s “fast-forwarding disabled” VOD: ABC will supply network programming through a local ad-supported VOD service to cable, DBS, telco and land-line operators who agree to disable fast forwarding. Each affiliate will get one 30-second local avail within each half hour of programming.

The deal also lifts the network’s repurposing restrictions, which should let ABC expand its multi-platform programming. The announcement includes the phrase “at any time” and calls out iTunes and Xbox as examples of download services. More to come.

Trial results: ABC and Cox Communications have been testing free fast-forward-disabled VOD in Orange County for the past few months. The network says initial research by Knowledge Networks/Statistical Research showed:

-- 93 percent of users find the advertising acceptable in exchange for gaining free access to their favorite shows.

-- 20 percent preferred the free VOD to DVR, even with fast forward disabled.

-- incremental viewing increased with 27 percent saying they wouldn’t have watched the ABC shows without access via My Primetime On Demand.

Cox says it looks forward to expanding the concept with ABC and other networks. No specifics. 

Posted in: Advertising, Companies, Disney

Tags: cox communications, abc,

Check our our new Social Media Deals Report, which examines the categories, number and size of VC and M&A deals into social media

Related Research from Alacrastore.com

0 Responses:
  • There are currently no comments for this article.

    Why don't you make one?

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

EconCeleb Conference - The Economics of Celebrity. July 23 at the Roosevelt Hotel in Hollywood

Featured Report - 2008 Social Media Deals Report

front page of report

The economics of social media continue to heat up, with ever more buzz created in new and growing market categories. This report examines the categories, number and size of investment and acquisitions into social media and the resulting value created from 2007 through 2008. Order your report today to analyze deals made by Yahoo, Disney, Google, AOL, CBS, Hearst, Microsoft and many more.

Learn more or purchase now.

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters