The last year seems to have been a very good one for internet ad spending – and the last quarter was apparently a fantastic one. For 2006, online ad revenues totaled $16.8 billion, a 34 percent rise over 2005’s $12.5 billion, while Q406 broke all previous quarterly records with $4.8 billion, according to estimates by the Interactive Advertising Bureau and PricewaterhouseCoopers. The ad revenues that made Q4 the highest quarter ever reported represent a 32 percent gain over 4Q05 and 15 percent rise over Q306.
The message the numbers are sending to the marketplace is not one of bubbles or irrational exuberance, but the recognition that the internet has matured into an effective marketing space, said the survey’s authors. Peter Petrusky a director for PwC, added that online advertisers continue to explore various methods of online marketing with other media “to leverage a combination of consumer touch points across different media.” In any case, this does seem to be something of a trend, as the IAB’s estimate of 3Q06’s online ad revenues were the highest recorded up to that point. The final results will be appear in the IAB’s full 2006 Internet Advertising Revenue Report next month. Release
Related:
-- Internet Ad Revenues Passed $4 Billion In Q306: Report