OMMA

Advertising Week ‘07 Roundup: From “Empowered Consumers” To Calls For More Collaboration - 0 Comments
Posted By David Kaplan - Fri 28 Sep 2007 01:01 PM PST

-- Microsoft (NSDQ: MSFT) demonstrated its Massive in-game ads in Times Square. During the early part of the week-long ad industry celebration, Microsoft held an event in the middle of…

@ Ad Week ‘07: Bridging The Creativity Gap Between Online And Traditional Advertising - 0 Comments
Posted By David Kaplan - Tue 25 Sep 2007 11:19 AM PST

In addition to balancing the budgeting issues between traditional and interactive advertising, settling who has control over the creative is another problem confronting ad agencies looking to meet the demands…

@ Ad Week ‘07: Media Neutrality And Its Discontents; Trad Media Agencies Struggle To Evolve - 0 Comments
Posted By David Kaplan - Tue 25 Sep 2007 07:30 AM PST

In addition to the challenges brought by the rise of digital media in general, agency holding companies are coping with the fact that a lot of their competition is coming…

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@ Ad Week ‘07: Figuring Out If Online Content Pays And How To Define A Hit - 1 Comment
Posted By David Kaplan - Mon 24 Sep 2007 07:17 AM PST

The nature of a “hit” on the web - how to define, first of all, and then how to monetize it - is something that media companies are trying to…

@ Ad Week ‘07: Hulu Tries To Create Incentives To Combat Piracy; TV Syndication Could Be Affected - 0 Comments
Posted By David Kaplan - Mon 24 Sep 2007 06:46 AM PST

NBC Universal (NYSE: GE) Chief Digital Officer George Kliavkoff discussed some of the features of Hulu.com, the company’s video JV with News Corp. (NYSE: NWS), in an interview with former…

@ Ad Week ‘07: Online Ad Spending Will Continue To Grow, But So Will The Challenges - 0 Comments
Posted By David Kaplan - Mon 24 Sep 2007 05:46 AM PST

Keeping in mind that forecasting is an inexact science, Geoff Ramsey, CEO, eMarketer, began his OMMA Conference keynote with a review of forecasts from the past few years - including…

@ Ad Week ‘07: This Year it’s Serious - 0 Comments
Posted By David Kaplan - Sun 23 Sep 2007 07:17 PM PST

The fourth annual Advertising Week kicks off Monday, and as the NYT points out, organizers hope attendees notice the emphasis on substance this year. There will be no parade of…

@ OMMA: The Future Of Online Video Is The Search For How To Pay For It - 2 Comments
Posted By David Kaplan - Thu 28 Jun 2007 01:50 PM PST

There’s been a lot of news about online video over the past few days - the upgrading of MySpaceTV and the hiring of former Amazon exec Jason Kilar to head…

@ OMMA: In Creating Viral Video, You Can Only Earn Viewers With Ideas - 0 Comments
Posted By David Kaplan - Thu 28 Jun 2007 12:54 PM PST

Issues of how advertisers should pursue viral video and whether consumers would prefer that marketers label their video messages as was addressed at one of the mid-afternoon sessions at the…

@ OMMA: Online Video Viewers Are More Engaged, But Precise Measurements Still Difficult To Reach - 0 Comments
Posted By David Kaplan - Thu 28 Jun 2007 11:15 AM PST

More talk of metrics and the value of ads for online video at the OMMA Video conference. Recounting OPA stats on video watching, about 44 percent of internet users view…

@ OMMA: The Do’s And Don’ts Of Online Video Advertising Campaigns - 0 Comments
Posted By David Kaplan - Thu 28 Jun 2007 10:47 AM PST

Online video tends to be more effective than other internet ads, Dynamic Logic found. But the media researcher tried to find out whether or not this is due to the…

@ OMMA: Online Video’s Slow Evolution From 30-Second Spots - 0 Comments
Posted By David Kaplan - Thu 28 Jun 2007 09:01 AM PST

Figuring out the proper format for ad-supported online video during the second morning panel at the OMMA Video conference served to continue the dialogue from the first session: -- Randy…

@ OMMA: For Online Video, Pre-Roll Works, But The Search Is On For A Better Way - 0 Comments
Posted By David Kaplan - Thu 28 Jun 2007 08:03 AM PST

Advertisers need to be more creative when it comes to monetizing online video, panelists at MediaPost’s OMMA Video conference in New York agreed. And while pre-roll ads are unsatisfying to…

OMMA Honors Digital Ad Excellence In New York - 0 Comments
Posted By David Kaplan - Wed 17 Jan 2007 08:43 PM PST

Nearly 300 members of the digital advertising community packed a room at New York’s Yale Club for OMMA Magazine’s Agency of the Year Awards, which honors digital agencies’ media and…

OMMA East: Lots Of Content But Not Content - 0 Comments
Posted By Staci D. Kramer - Mon 25 Sep 2006 09:11 PM PST

The OMMA East content super panel was dominated to a great extent by the POV of moderator Michael Wolff, columnist for Vanity Fair, who posits that online ad revenues can’t…

OMMA East: Interview: Rishad Tobaccowala, CEO, Denuo - 0 Comments
Posted By Staci D. Kramer - Mon 25 Sep 2006 09:11 PM PST

[By Staci D. Kramer] Rishad Tobaccowala’s keynote message was simple: “Get rid of the crap.” The CEO of Denuo, the recently created Publicis “futures practice” with a name that comes…

OMMA East: Beth Comstock, President, Digital Media/Market Development, NBCU - 0 Comments
Posted By Staci D. Kramer - Mon 25 Sep 2006 02:11 PM PST

Beth Comstock’s assigned topic was whether it is possible to stay ahead of the consumer when it comes to creating content. Her response was the right one: “No. Thankfully, no.”…

OMMA East: Ross Levinsohn, President, FIM - 0 Comments
Posted By Staci D. Kramer - Mon 25 Sep 2006 06:11 AM PST

News Corp.’s Fox Interactive Media has proven you can buy enough traffic—131 million uniques at last count— to create a massive online presence. Now the division, while still interested in…