MIXX

Advertising Week ‘07 Roundup: From “Empowered Consumers” To Calls For More Collaboration - 0 Comments
Posted By David Kaplan - Fri 28 Sep 2007 01:01 PM PST

-- Microsoft (NSDQ: MSFT) demonstrated its Massive in-game ads in Times Square. During the early part of the week-long ad industry celebration, Microsoft held an event in the middle of…

@ Ad Week ‘07: The Expansion - Or Is It Contraction? - Of The Journalist/Blogger Divide - 0 Comments
Posted By David Kaplan - Mon 24 Sep 2007 01:55 PM PST

In the final MIXX 2.7 Conference panel of the day, Newsweek’s Steven Levy sought to gauge the changes blogs have had on the journalism space. Scott Meyer, president and CEO,…

@ Ad Week ‘07: With Consumer-Generated Content, No One Is In Control - 0 Comments
Posted By David Kaplan - Mon 24 Sep 2007 01:01 PM PST

It’s become commonplace to note that the “consumer is in control,” but Brad Brinegar, chairman and CEO of McKinney, introduced a MIXX 2.7 Conference panel by noting that he didn’t…

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@ Ad Week ‘07: Cross-Platform Deals Evolving Slowly From Theory To Practice - 0 Comments
Posted By David Kaplan - Mon 24 Sep 2007 11:49 AM PST

The notion of cross-platform ad selling has gone from theory to reality, with agencies breaking down the structure separating TV, print and online. A mid-afternoon MIXX 2.7 Conference session looked…

@ Ad Week ‘07: The Advantages Of Consolidation - 0 Comments
Posted By David Kaplan - Mon 24 Sep 2007 08:16 AM PST

Just made a quick sprint from OMMA’s Ad Week conference at the Hilton New York to the MIXX 2.7 Conference at Crowne Plaza Hotel to hear the NY Times’ Saul…

@ Ad Week ‘07: This Year it’s Serious - 0 Comments
Posted By David Kaplan - Sun 23 Sep 2007 07:17 PM PST

The fourth annual Advertising Week kicks off Monday, and as the NYT points out, organizers hope attendees notice the emphasis on substance this year. There will be no parade of…

MIXX: The Future Is Now - 0 Comments
Posted By Staci D. Kramer - Tue 26 Sep 2006 01:11 PM PST

With six high-energy, competitive execs and multiple agendas, the MIXX super session on The Future could have been a disaster. Instead, moderated by Jack Myers, it was an energetic discussion…

MIXX: Harvey Weinstein On Downloads: “Business Of Convenience” - 0 Comments
Posted By Staci D. Kramer - Tue 26 Sep 2006 06:11 AM PST

A fascinating interview about movie making and Harvey Weinstein’s career with precious little having anything to do with interactive media. The one exception came when interviewer Charlie Rose asked about…

Heavy.com Sale Rumors Aren’t True: Founders - 0 Comments
Posted By Staci D. Kramer - Tue 26 Sep 2006 06:11 AM PST

So we’ve heard a persistent rumor in recent weeks that Heavy.com is for sale and the asking price is $200 million. I asked founders Simon Asaad and David Carson at…

MIXX: IAB/PwC: Online Ad Revenues Up 37 Percent For FH06 - 0 Comments
Posted By Staci D. Kramer - Mon 25 Sep 2006 07:11 PM PST

Advertising Week ‘06 kicked off with a sometimes glowing report about the state of internet advertising for the first half of 2006. The IAB/PwC report shows a 37 percent increase…