YouTube

10-Q Watch: Google: DoubleClick Growing 17 Percent; What About YouTube? - 1 Comment
Posted By Joseph Weisenthal - Mon 12 May 2008 02:48 PM PST

So what kind of results is Google (NSDQ: GOOG) getting from its recently completed $3.2 billion acquisition of DoubleClick? In its just-filed 10-Q, the company provides pro-forma group financial data—as…

Fodder: YouTube Doles Out $1 Million In Ad Rev Share; CPMs Nowhere In Range - 3 Comments
Posted By David Kaplan - Wed 16 Apr 2008 08:25 PM PST

The “gotcha mongers” are having a field day with this: a little over four months after opening up its ad revenue sharing “partner program,” YouTube says that it has paid…

YouTube Insight Tool Provides Existential Answers To A Video’s Life - 0 Comments
Posted By David Kaplan - Thu 27 Mar 2008 05:25 AM PST

YouTube says it has a new analytics tool that will answer the existential questions its video creators have always been curious about: Who’s watching this? Where do viewers come from?…

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Updated: YouTube Adds White-Label Services; TiVo, EA On Board; No Ads From Publishers - 1 Comment
Posted By Joseph Weisenthal - Wed 12 Mar 2008 11:28 AM PST

Updated below: YouTube is expanding beyond its role as a destination and distributor of online video ... Google’s (NSDQ: GOOG) video site has announced a slew of new services aimed…

Bear Stearns Media Con: Google Evinces Confidence On Clicks, Economy And MSFT-YHOO - 1 Comment
Posted By David Kaplan - Mon 10 Mar 2008 11:00 AM PST

The two big issues Google (NSDQ: GOOG) has been dealing with these days - aside from waiting for approval of its pending $3.1 billion merger with DoubleClick - are the…

Monetization Potential For YouTube: Building Out a Model - 4 Comments
Posted By Rafat Ali - Thu 06 Mar 2008 11:46 PM PST

Bear Stearns has come out with a 70 page research report on online video and monetization potential for the major video sites, based on the evolving ad formats and revenue…

@ MPA: YouTube Continues Goodwill Tour: Today It’s Magazines - 1 Comment
Posted By David Kaplan - Wed 27 Feb 2008 07:20 PM PST

YouTube wants more magazine partners. And as Jordan Hoffner, head of Premium Content Partnerships for the Google-owned video sharing site, mentioned to me after his keynote presentation at the Magazine…

Broadband Content Bits: MySpace; UFC-Yahoo; WB-HP; Akamai; Ripe; HBO-YouTube; YouTube Outage - 1 Comment
Posted By Amanda Natividad - Tue 26 Feb 2008 01:01 PM PST

-- MySpace launches original series: MySpace today launched its new hidden-camera reality show Special Delivery, its second original web series (after Roommates) designed specifically for MySpaceTV. The Special Delivery MySpace…

Google Response Time To Viacom Copyright Lawsuit Extended Two Months - 0 Comments
Posted By Staci D. Kramer - Sun 24 Feb 2008 07:55 PM PST

The timeline for Viacom’s (NYSE: VIA) megabucks copyright lawsuit against Google (NSDQ: GOOG) and YouTube has been extended, well past the March 13 anniversary of the filing. A March 7…

Google Launching Beta Of Adsense For Video; To Use YouTube-Like Overlays - 1 Comment
Posted By Joseph Weisenthal - Thu 21 Feb 2008 09:22 AM PST

Following a pilot program that began last May, Google has announced the beta launch of its Adsense for video offering. The company will use the same InVideo, overlay ads that…

Broadband Content Bits: NBCU; MySpace-GOOD; Hearst; CNET; Showtime; YouTube Audience - 0 Comments
Posted By Amanda Natividad - Wed 20 Feb 2008 01:08 PM PST

-- NBCU’s entertainment sites offer retro shows: NBC Digital Entertainment and NBC Universal (NYSE: GE) Cable Entertainment announced they will be offering vintage TV content on their entertainment sites, NBC.com,…

@ MWC Video: Redford On YouTube Quality, Writers’ Strike - 1 Comment
Posted By Robert Andrews - Wed 13 Feb 2008 11:05 AM PST

In his role as Sundance Institute president at Mobile World Congress, Robert Redford said that, often, technology gets ahead of itself. The GSM Association is sponsoring initiatives again this year…

Super Bowl Ad Roundup: Marketers Get Online Ads’ Popularity, But Where’s The Follow-Through? - 0 Comments
Posted By David Kaplan - Tue 05 Feb 2008 09:33 PM PST

Super Bowl XLII may be a distant memory right now (especially for New England Patriots’ fans, whose team completed an otherwise perfect season except for that final loss to the…

@ MidemNet: YouTube’s Hurley: EU ‘Made Things Worse’; Seeks License Reform, Will Ramp Up Rev Share - 0 Comments
Posted By Robert Andrews - Sun 27 Jan 2008 11:22 AM PST

YouTube co-founder Chad Hurley called on Europe to simplify its content licensing systems. “It would be great, at this point, on the publishing side, if they were able to streamline…

Broadband Content Bits: MTVN; YouNewsTV; Reuters-Newscom; YouTube - 2 Comments
Posted By Amanda Natividad - Fri 25 Jan 2008 02:23 PM PST

-- MTVN’s LogoOnline unveils vlogs: MTVN’s (NYSE: VIA) LogoOnline has created 15 video blogs that the MTVN unit plans to run on its federated sites and distribution network, which includes…

YouTube Expands Mobile Access: Opens Video Library, Upload Tools To Majority Of 3G Handsets - 0 Comments
Posted By David Kaplan - Thu 24 Jan 2008 06:09 AM PST

Following through on last summer’s promises, YouTube is broadening its mobile service to include most of its video library, as well as upload capabilities to a majority of mobile devices…

Viacom’s $1 Billion Lawsuit Of YouTube: Google Replaces Attorneys On The Case - 0 Comments
Posted By Rafat Ali - Thu 17 Jan 2008 04:05 PM PST

Yes, the Viacom-Google (NSDQ: GOOG) lawsuit on YouTube is kicking up again and, well, “progressing”: Google has replaced the high-profile attorney leading its defense against the $1 billion lawsuit, reports…

@ CMO Leadership Forum: YouTube, Facebook Offer Social Media 101 For CMOs - 0 Comments
Posted By David Kaplan - Thu 17 Jan 2008 01:28 PM PST

As he began an afternoon panel discussion on social media at Argyle’s CMO Leadership Forum in New York, Doug Weaver, president of digital ad consultancy Upstream Group, asked how many…

Ad Industry Roundup: Writers’ Strike; Job Ads; DVR Impact; Google - 0 Comments
Posted By David Kaplan - Fri 11 Jan 2008 02:26 PM PST

-- Internet Not Benefiting From Writers’ Strike: There’s been a lot of talk of content and ad spending shifting to the internet due to the nine-week-old writers’ strike, especially since…

CES Wire: Panasonic And Google; AOL; TiVo; Sony - 0 Comments
Posted By Amanda Natividad - Tue 08 Jan 2008 11:04 AM PST

-- Panasonic And Google Developing Internet TVs: Matsushita Electric Industrial Co Ltd’s Panasonic unit and Google (NSDQ: GOOG) will team up to develop televisions enabling users to watch online content,…

Industry Moves: Microsoft’s Di Cesare To Head YouTube’s Marketing - 0 Comments
Posted By David Kaplan - Sun 06 Jan 2008 06:49 PM PST

YouTube has named Chris Di Cesare head of marketing and programming, ClickZ reported. A YouTube rep told me that Di Cesare, who is defecting from Microsoft (NSDQ: MSFT) where he…

Broadband Content Bits: 2007’s Most Pirated; YouTube/CBS; Hupo - 0 Comments
Posted By David Kaplan - Thu 03 Jan 2008 04:40 PM PST

-- Most Pirated: A popularity list studios and networks might prefer to miss —TorrentFreak’s top 10 most illegally downloaded movies and TV shows for 2007. For theatrical film releases, Transformers…

Thinking Of Online Video Ads? Here’s A Price List - 0 Comments
Posted By David Kaplan - Mon 17 Dec 2007 03:47 PM PST

The major online video sites offers a very simple choice when it comes to advertising rates: pay $90 CPMs on the high end or $10 to $20 CPMs on the…

Ad Industry Roundup: MSNBC; eMarketer; Heinz; Digital Chocolate/Greystripe; Clearspring - 1 Comment
Posted By David Kaplan - Fri 14 Dec 2007 01:20 PM PST

-- MSNBC Video Player Cuts Ad Clutter: MSNBC.com is beta testing a new video player that uses time-based ad serving technology that lets viewers watch a variety of clips uninterrupted…

Advances In Filtering, Targeting, Monitoring Expected To Boost User-Gen Ad Spend: Analyst - 1 Comment
Posted By David Kaplan - Fri 14 Dec 2007 11:45 AM PST

Advances in the filtering, monitoring and targeting of online video are beginning to make user-generated content a less fearful proposition for advertisers, or so says Lehman Brothers analyst Doug Anmuth…