Upfront

Upfronts: Extending Primetime; Viewer Control; 30 Seconds - 0 Comments
Posted By Staci D. Kramer - Mon 22 May 2006 04:06 AM PST

Some observers and participants think 2006 could be the last traditional upfront. Perhaps, but we still have to survive this year. -- With the Resurgence of the TV Drama, Ad…

Upfronts: Fox Pitches Digital Power; CW Outlines Online PLans - 0 Comments
Posted By Staci D. Kramer - Thu 18 May 2006 07:06 PM PST

This time last year, Fox Interactive Media didn’t exist (at least publicly). This year, FIM played a key role in the Fox upfront presentation—as News Corp. hopes it will when…

Upfronts: Univision’s Online Rights Dispute With Televisa Hurts Prospects - 0 Comments
Posted By Rafat Ali - Thu 18 May 2006 04:06 PM PST

Univision, the biggest Spanish-language media group in the U.S, had its upfronts presentation to advertisers yesterday. Its TV royalities dispute with Mexican programming partner Televisa has also spilled into online,…

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Upfronts: Moonves on Digital; CBS Partners With Mark Burnett & AOL For Gold Rush - 0 Comments
Posted By Staci D. Kramer - Wed 17 May 2006 12:06 PM PST

Updated below to include CBS-AOL-Burnett deal: When I asked someone at CBS about the role digital might play in the upfront, the response suggested CBS didn’t have to make a…

Digital Upfronts: The Hispanic Channels - 0 Comments
Posted By Rafat Ali - Wed 17 May 2006 10:06 AM PST

Telemundo, Univision, Azteca America and Fox Sports En Espanol did their TV upfront presentations this week, and lots of talk about digital and multiplatform offerings. -- NBC-owned Telemundo touted its…

Upfront Report: MyNetworkTV’s Integration Play - 0 Comments
Posted By Rafat Ali - Tue 16 May 2006 05:06 PM PST

The newest and the worst-named TV network, MyNetworkTV, formed after the merger of WB and UPN to fill a void (and owned by News Corp), had its upfront presentation today,…

ABC.com Users Watch More Than Two Million Streams - 0 Comments
Posted By Staci D. Kramer - Tue 16 May 2006 05:06 PM PST

ABC execs say more than two million streams have been shown at ABC.com, where a four-show ad-supported trial timed to coincide with the upfront started May 1. More important, perhaps,…

Upfront: ABC’s McPherson Avoids Emphasis On Digital - 0 Comments
Posted By Staci D. Kramer - Tue 16 May 2006 08:06 AM PST

In years past, it wouldn’t have been an issue but it sounded a little strange this morning to hear Stephen McPherson, president of ABC Entertainment, during an upfront press conference…

Upfront: TiVo; NBC; J&J Skips; More Choices - 0 Comments
Posted By Staci D. Kramer - Tue 16 May 2006 04:06 AM PST

TiVo grabbed some headlines with a seven-figure upfront buy by Interpublic Media, which oversees the buying for Interpublic Group agencies including Universal McCann. It’s a first for TiVo. Press release.…

NBC: New Media Player; Broadband Comedy, First Look Channels; iVillage - 0 Comments
Posted By Staci D. Kramer - Mon 15 May 2006 06:06 AM PST

A flurry of announcements from NBC today as the network kicks off upfront festivities. TV 360, as they’re calling the digital pieces, includes two new broadband channels, integration with iVillage…

Earnings: VIA: Digital Revenue Up 85 Percent - 0 Comments
Posted By Staci D. Kramer - Fri 12 May 2006 10:06 AM PST

Viacom is well on its way to beating plans for $500 million in digital ad revenue within three years, CEO Tom Freston told analysts on the 1Q06 earnings call. More…